Logo Design, where to start
Designing a logo is just about how cool it looks or the typography, it is more about how it fits into the brand you have or are intending to create. It is important to know that designing a great logo for a business requires adequate planning, not in terms of sketching or using Illustrator or Photoshop, but in terms of needs, business goals, budget, audience, etc. Necessary planning needs to be done on the part of the client to detail this before you, the designer. It is important to create the avenue for such to happen unless you would misunderstand, and if the client doesn’t even know what he wants, he would accept a logo that doesn’t work. Worst case scenario is if the client knows what he wants but doesn’t put it in a clear term, and you bring a logo that doesn’t represent his brand well, you probably have to do the whole process again – time wasted.
Outstanding logo design comes up with the ideal design that marks the name of your business. We have been designing unique and professional logos for the past couple of years in Houston, which has led to a growing client base. Our expert graphic designers always put an innovative approach for combining art with technology to properly reflect the uniqueness of your brand. We design the logo that speaks about you and your business. Whether it is a construction logo design or a small business logo, we are always careful.
We are a one-stop solution for your brand identity & promotion. We transform your vision into digital reality with our logos.
Colour, concept, font, design for a business logo
Color psychology plays a huge role in branding. This is the study of colors, color tones and their effects on the human reflex. If one studies, color psychology well before putting in or adding colors to the logo, then one will definitely be able to achieve well in branding and marketing. The right type of color also attracts the customer and helps in bigger sales. It is better late than never to start learning about color psychology if one is planning on designing a logo.
We Custom Design Your Logo Based on your Brand Guidelines
Little things matter. When designing a logo and putting a color code on it, one might not be aware that colors play an important part in the logo but it really does. It attracts the customer and increases the chance of popularity. Colors, in fact, spread happiness around. Today, we can see that most logos are simple yet colorful. One must always test different colors while they are trying to finalize one. It is very important that one sits with a team of people and brainstorm ideas as well. We are Houston based logo design service and serving across the world and industries.
Each logo comes with Vector AI Illustrator, PSD Photoshop, JPG, and PNG (transparent background) files. “Quick Turnaround”, “No deposits”, “Unlimited Revisions”, “Free Edit within Six Months”. and “Designing Unique, creative, specially tailor-made, and illustrative Custom Logo” are our business support policy. We grow our business by receiving referrals from our valued clients.
Let us now look at different colors and how they have been used and can be used by one. The following are the colors and their usage:
Yellow and Gold: Yellow is a very vibrant color and a bright one. It can give one feelings of joy, amusement, confidence and optimism. This might not be the case in all people but for most people, it would imply that. It can easily grab the attention of people and spread a positive vibe. One must be careful not to overuse the color in the logo.
Gold is a color that can be used for logos that is branding jewelries, fashion, luxury brands and beauty products. This color usually symbolizes wealth, victory, wisdom and luxury.
Some of the famous brands that have used this colour in their logo are Cadbury, Forever 21, Chevrolet, McDonalds, and many more.
Orange: Orange is also a vibrant color and it depicts warmth, energy, creativity, youth and happiness. It directly calls the customer or the user in due to its vibe. Sometimes, it can also be related to religion such as Buddhism and Hinduism as this color is mostly seen in usage in this religion with garlands, prayer flags, etc.
Red: This color can be either of great positivity or of great negativity on the choice of the audience. It shows things like strength, passion, compassion but it also is a sign of war, blood, terror and danger. It catches the eye of audience much faster than any other color but it should be used in a proper manner. Using combinations of red with black and white goes very well. Famous brands like coca- cola, kit Kat, KFC are successful and renowned because of their logo.
Green: It is a color of nature, greenery and relaxation. It depicts the idea of harmony, peace and also wealth. This color can best go with companies that are promoting eco- friendly things and for eco- friendly shops. Some of the brands that have used the color green are Android, Starbucks, Landover and there are many more.
Along with color, there are other things that need to be taken care of while designing the logo as well. The theme and color code must match with the idea of the company or the market. It is very important to study the color psychology as it helps a lot in branding and marketing. Colors can affect most human beings and how they see things. Color testing can be done using various applications and tools such as Adobe Photoshop, light room and other different online and offline platforms.
How to Know it’s Time for a New Logo!
Consider for a moment, is your current logo relatable? Does it communicate what you stand for? Is it memorable? How do you think it compares to your competitors? If any or all of your answers were negative, then it’s time for a rethink. If you designed your logo yourself or with friends, then you may be emotionally attached to it. That doesn’t mean you can’t take it to a graphic designer and ask them to keep elements of it. Again, select for perfect logo colours also need to be considered for a memorable logo.
The Essential Elements of a Custom Logo Design
A logo should be all of those things: memorable, readable, and it should communicate what you represent as a business. The current theory is you should stick to two, maximum of three colors. The design should be fresh, and not easily dated. Brand recognition is everything, so it should be instantly recognizable and different from others.
So Many Different Logo Types to Choose From!
There are so many different types in today’s consumerist world. The most common include the emblem logo (think Harley Davidson or Starbucks) which includes the name in stylized image form. There are letter marks or wordmarks where the logo is only the words or letters of the name presented in a stylized fashion (think HBO or Netflix). There are also abstract logos (like Nike, Apple, or Twitter) that don’t even need to put a name, but most businesses are not at this last stage. All need expert consultation which comes free with our designing service in Houston.
Departments & Directors
- Some of the most common colors that the famous brands in the world have used are blue, green, red, yellow, black, silver and gold. It would be nice if the one who is designing could work around these colors as well.
- The logo looks simple yet attractive if one can minimize the use of color, which means not more than two colors in the logo would make it look better. Some of the examples of the brands that are popular are of Nike, Coca- Cola, Pepsi, Oreo, Adidas and there are many more.
- One should decide if they want to use the text in their logo or just want the logo to look like a symbol, or both in their logo. Most people tend to combine both the texts and the symbol in their logo.
- Colors that give positive vibe and goes with the text of the logo would be a peace for the eye.
- If one is a new logo designer or working for a new brand, then it is definitely not fine to take risks and play with different colors.
- Always make sure that the color and the texts are not affecting any kind of culture or people.
- Best logo designs can help one a lot in promoting and marketing and also with the attraction of people.