Logo Design by Illustrator
Planning to design own business LOGO!
We have seen many clients who often try to use online free logo makers and some might be experts in Adobe Illustrator. We want to educate you, how you make your own logo, indeed, if you are 100% satisfied.
Logo design is very important part of branding, this is a part that make a brand recognizable by a simple icon or a simple font. A unique, attractive, meaningful logo values a lot for any company. Logo is the visual presentation of branding , that means logo talks about the company’s goal and services. A logo may consist of an icon , the company name and its tagline. A logo may be a mascot too. A logo can be just the initials of full company name. Whatever the logo consists of, it should be meaningful to general people.
We are thinking to provide a series of logo design tutorial so that you got some idea about different type of logo as well as how a logo built.
Today we will make a logo with a simple circle. Though it’s a simple circle but seeing every steps and the final logo (you can see the last image of that blog) , you will know many things today. Today we will make a fish shape first as we are aiming to companies that dealt with fishing related item or direct fishes. Lets get started.
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Need Adobe Illustrator, online software, to make your own logo. It’s a logo making tool…
Open Adobe Illustrator. It is the popular software to design the logo. You can get the software from https://www.adobe.com/
Need to start by taking a new file
Then take a new document. Generally, for a logo you can take 1000*1000px artboard. And can keep the color mode in RGB if you are going to use that logo only on your website but remember if you are going to print your logo then the color mode should be in CMYK.
Now the game starts from here.
Take a circle, you can take any size of the circle . By holding shift you will get a perfect circle. You need to have knowledge on colors. Let’s try using this https://color.adobe.com/create
Play around with concept
Now holding alter key from the keyboard we will drag that circle so that we can get a copy of the same circle we already have.
Need more things to do with circles
I copied the same circle once more like the following circle. So now we have 3 circles.
Stand up your concept by playing with shapes
I am coping the circle again so that we can get an area to make the the fish tail.
Cutting and Adding
Now select all the circles and take shape builder tool from the tool bar.
Desired shape came out
Pressing alter key drag your mouse on the parts that you want to delete (see attched image – part A). Then you will get something like this (see attched image part B) after deleting all unnecessary area.
Now just select the shapes you have after cutting and click ctrl+g to group them all and rotate it as per your need. At B side if you notice , i reflected the shape (right click on item, choose reflect from transform).
Work on details
I took a circle of the same size as I took previously . you can take it at first when you are taking all circles or just follow how am I doing. And then select all shapes and delet the extra part of that circle using shape builder tool. And group the shapes.
Coloring give things life
With direct selection tool select each part of the fish and give colors to them from the color pallet , you can get this color palette from window option. If you want to use exactly same colors as mine then here are the color codes I used: light blue #80BDE7, deep blue # 5677B9
Something missing, right?
I want to add a mouth type shape on the fish to add some detail. So selecting pen tool from the tool bar I draw a shape.
Now we have a nice fish icon
Now with shape builder tool I delete extra things and got this.
Its time to beautify
Select everything and make the strokes smooth following this image:
Company Name and Tagline
Now select text tool from toolbar and type your texts and choose a nice font from the character palate. If you don’t have character palate then activate it from window option. I used lato font , You can download it from google fonts, there you will get the full font family of lato.
Colorize the text
Give the texts one or two colors as you want. I took the deep blue from the fish (#5677B9) and a light grey (#505456) for the tagline . Color is very important for a logo design. Try to limit your design in 2 or 3 colors for your logo.
Here you go…….
we tried three orientation for the same logo so that my client can select the one he like most.
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