How much should i charge for good logo design

Written by logodesign

April 14, 2020

Every project starts with a budget. Logo design can be a small individual project even when I think that it’s a part of my total large project. So it needs proper project management. Yes, the terms looking big, but in reality, anyone needs to give initial time for logo design. It is starting for the branding of your service. Now HOW much I should spend or what is the logical amount that a graphic design company experienced with logo design can charge to me. 


Do I really need a logo, if so what quality of logo I need? This is the first question. The next question is whether I should plan for free logo design company or search for something where I can make a free logo online. There are many tools now available. IT companies are smart enough. They make give online software to make a free logo. Yes, it is really great service. 

Questions that I need to answer for making the decision, how much I should spend for my logo?

01. Where I will use the logo?

02. Whether I need a normal resolution?

03. Whether I should decide on the colours or not?

04. Whether I should go for an ordinary design that are widely used by millions of people who looking for free design?

05. Should I plan for future branding or I have any plan to do something big in future.


Let’s talk about the resolution before answering all these literature questions?  

Logo Resolution Matters?

Frankly speaking, when I am confused, sometimes I use to toss with a coin. There should have two outcomes (heads or tails). Now we need to think, need a high-resolution logo that is available online, or free tools and many options are there. Alternatively, we need a high-resolution logo for which an agraphic designer is required.  Below two images can give an idea of what is all about resolution of any image- 


Why I really need a High Resolution Logo?

Prime question it is.

01. We will have to understand the purpose of this logo. Is it for only business cards, or for printing t-shirt, posters, banners, websites or for any other printing materials?

02. Whether I need this one time or need to use this in the future whenever I need to branding any product or service.

Now questions come what is the Best resolution for the logo?

It is related to measurement, knowledge, and experience. It should be 300 DPI (dots per inch).  How to measure this! In windows PC you can check image property and then go to details. In the lower end, you will see the DPI, here you go…

What should be the perfect logo size? 

In order to decide the logo size, we need to know where it will be used.  It is always recommended to have a high-resolution source file ready to use the logo wherever it required. 

Websites, Social and Print are general-purpose. YouTube profile photo is 800 pixels x 800 pixels. Once matter of website comes, optimal logo dimensions  is 250 px (width) x 100 px (height). Twitter profile photo displays at 400 x 400px . Profile photos on Facebook business pages are displayed at 170 x 170px. If the logo needs to use there then you need to crop the image or resize. Logo sizes for Instagram Profile picture: 110 x 110 pixels. With this information, belive your are now thinking about the concept “how much should i charge for good logo design” If you a client then you are thinking how much skill a designer needs to draw a nice logo for you. 


  • Profile picture: 800 x 800 pixels
  • Thumbnail picture: 1280 x 720 pixels
  • Youtube channel cover picture: 2560 x 1440 pixels


  • Profile picture: 400 x 400 pixels
  • Cover picture: 1500 x 500 pixels
  • Tweeted images: Minimum 440 x 220 pixels, Maximum 1024 x 512 pixels


  • Profile picture: 110 x 110 pixels
  • Portrait image post: 1080 x 1350 pixels
  • Stories: 1080 x 1920 pixels
  • Thumbnails: 161 x 161 pixels
  • Square image post: 1080 x 1080 pixels
  • Landscape image post: 1080 x 566 pixels

How to get a logo free? What about the quality!

Quality is the prime concern for the free logo. If there are no such significant usages of the Logo and only JPG or low-resolution PNG file will suffice then the online free tool can be used for designing the free logo. If you have a plan for future usage or need a high-resolution logo for reuse or for print media then you will have to give second through. Whether you want to waste time doing a free logo online or need to consult with someone who knows Photoshop or illustrator. Who knows about color and concepts in detail.

Why AI file required for LOGO? Using Adobe illustrator vector or AI files is generated which can be used to make any size for the logo. The printing industry will ask for this file when you will approach them for T short or banner or poster printing.

High resolution LOGO today?

Related Articles

Business LOGO considerations! What do I need to know?

Besides all other factors, the logo of your business might seem a minimal issue. Still, the logo of your company leaves a very crucial impact in the minds of the public. Whenever do you see the logo of a reputed company, the name of the company always pops up into...

E-commerce business and the importance of presentation

In this 21st century, most of the things that take place in our life happen through the internet and online/ digital marketing. E-commerce has widely taken over the market. This is a way of buying and selling things in an online platform. There are a lot of things...

Colour Wheel for designing a business logo with perfection

Here are a few tips to create stunning color harmony. The key color is the most important and predominant color in the image. Step 1: Choose the key color with right combination of hue brightness and saturation to set the tone and mood of your image. There are no...