March 21, 2020
Besides all other factors, the logo of your business might seem a minimal issue. Still, the logo of your company leaves a very crucial impact in the minds of the public. Whenever do you see the logo of a reputed company, the name of the company always pops up into your brain? Although they don’t have the company name written in the logo. So, the idea of the importance of the logo becomes pretty clear. If your logo is sufficient to leave an impact in the mind of the public, then it may help in the growth of your business as well. You can also consider the logo as your business’ face. It may seem to be fake, but 95% of the people notice the logo of your business before negotiating any transaction with your company or business. we also run our small business in Texas and serving people all around the world. In Texas, we have service for Logo design in Richmond, Logo design in Sugar land, Logo design in Katy. Our logo design in Houston is the first effort to offer the best business logo in real quick. If your business logo is an eye-catcher, then your business will be able to convey a message of being trustworthy and user friendly to the audience.
The factors to consider:
The first thing you must keep in mind while creating a business logo is that the logo must be unique in its way so that it sticks to the mind of the public just in the first sight. It must be simple as well for being workable on multiple Media. Whether on a piece of paper, or a billboard, no matter whether the logo is black and white, or colourful, the logo should be striking. The detailing is the most crucial part when designing a logo. Shapes used, colours used, and fonts used in texts inside the logo should be chosen wisely because they give the logo a unique appearance. If your business is based on planning for parties, then the logo should have bright colours along with large and stylish fonts used in the logo.
Besides fonts, the images used in the making of a logo must be paid close attention. The fonts, shapes, colours and images used should be appropriate to what your business is about, and they must be conveying the idea about your business to the public. This is very important to gain the trust and attention of the people. Using images that do not sync with the idea that your business propagates might not deliver the right message to the audience, and it may cause the downfall of your company.
So the essential thing you need to keep in mind while designing the logo for your business is,
- Use an appropriate font that transmits a proper message about your company
- Use a proper combination of colours
- Use images that give the correct idea about your company
- Take care of the shapes used in the logo
Steps to follow
For creating a good logo, take care of the points mentioned below:
Design: The very first step that needs to be taken care of before designing the logo is, having a clear idea, what the business is about, and what message does it want to convey to the public. Once this idea is clear to you, you will be able to start designing for your logo.
Research (If you are designing a logo for a different company): The second step for designing the logo is to find out about the history of the company, the competitors and the service that it provides to the people. This helps you in having a clear conception about what kind of a logo will be overall appropriate for the business or the company.
Imagination: This is the essential part of designing a logo. Use your imagination and your brain to think of all the possible ideas that the logo can consist of. Use of the proper combination of colours, fonts, images and shapes so that the logo becomes unique. It can gain the attention of the public and transmit an adequate message to them.
Sketching: After you have thought of the logo, design it. There are many programs available for designing logos nowadays. You can also use a pen and paper to create the basic structure of the logo before using a computer to develop the same.
Execution of design: After you have obtained a sketch of the logo in pen and paper, use a computer program for designing the logo correctly. Try using unique concepts for a logo design that can catch the attention of people in the very first sight.
Revision: Before using the logo, do take care of any changes that may be necessary. Discuss the logo with several other people associated with the business, and make any changes required.
Delivery: Once the logo is designed and revised, and any changes necessary have been made, you can finally use the logo for your business, or deliver it, as needed.
To design a logo yourself, you can either hire a graphic designer or learn logo and graphic designing yourself. Graphic designing is a trendy field at the present day, and graphic designers are at a very high demand. You can also find specific logo designing applications on the internet that offer you pre-installed images, shapes and fonts for use in your logo. However, the numbers of choices you have in case of these applications are minimal. If you have experience in graphic designing, then you will be able to design logos as you wish. The choices that you will be having will be vast. You can use any image, any font style and any shapes in the logo.
To avoid such scenarios, you need to follow the different tips laid out here in this article. Most of these tips are not necessary to design tips but I can assure you that it would help define how you would build amazing logos for your client (either boss or the wall street executive or coffee shop owner). This article is helpful for both client and designer. If the client can understand what it needs, it gives the designer less work to do in terms of knowing what fits.
You must plan before you start the whole design process. The process is often with the client. In this process, a full understanding is gained about the brand – audience, service provided, area, company type, etc. Branding understanding would help in user research (often related to User Experience). You need to remember that the logo is often the first point of contact with the business. Ask different questions such as
- What exactly are my business goals?
- Determine your budget (never overestimate or underestimate, be precise)?
- How do you expect for the development?
- What’s on the ground, and what’s the goal or features coming in the future?
- What message do you want to pass?
Allow the client to complete express himself. From his words, you would find exactly what you are looking. He might say something like, ‘I want my logo to show that we are there for them from start to finish.’ From that, you get an idea of what he or she wants. Now, you can consider yourself the ‘owner’ of the business. If anything seems unclear, ask questions.
- Inspiration and the Bigger Picture
Now that you understand what the client needs, you need to find where you can get ideas from. If it is a coffee shop business, why not look up coffee shops online or go to one. Find inspiration from the intending users, if you can access to certain people who might be possible users, ask them questions about what they think about a coffee shop brand or a meat brand. Don’t just pick up your graphic pad and design away. It won’t work in most scenarios. Additionally, know the users and think like them. It helps with inspiration.
- Select a design style and logotype.
Different companies or businesses often automatically fall under a certain logotype or design style. Different types such as wordmark, letterforms, emblem, pictorial, abstract, mascot, the combination mark. Oftentimes, a coffee shop would have an emblem or combination mark, choose one. A style could be minimalistic or retro or classic, whichever it is, choose one. One would say, I can’t pick one. Ok then pick whatever combination or mix and stick with it from the start.
- Generate a lot of ideas
Don’t just go with the first thing that comes to mind. Logo designing isn’t about a light bulb suddenly switching on in your head. It involves a lot of iterations, hypotheses, trials. It involves a lot of rough sketch on paper or wherever. Just don’t go with the first thing. Get confused, and try understanding why one iteration works and the other doesn’t. Oftentimes, it ends up being an eye-opener.
- Pay attention to colour and typography
Within certain designs, certain typography just doesn’t fit. If it doesn’t fit, simply press that del key, it would save you a lot of stress. The same goes with colour.
- Always look at the competition
See what they are doing right, and draw ideas. It helps with inspiration. Do thorough research on what font, colours, symbols they use. Check for trends within the business’s niche.
- Be critical and have a good feedback system
It is important to be very critical and judgemental about your work, obviously not to the point of hate, but to the point where you see the flaws and mistakes. Good feedback would do a lot of help instead of getting it when the logo is live already.
- Are you done? Try new thing
Once you finish, fresh ideas might come. It isn’t bad to try them. If you haven’t discussed it with the business owner, you want to try to have it in visuals rather than words. He might not have thought of it, and when he sees it like it. Always give room for more. That additional detail might be it.
- Think Big
Think Now, Think Tomorrow, Think Future. This should be your mantra. You must look at the scalability of your logo. How would it look on billboards? How would it look on screen? Also, think 10 years from now. Create a robust artwork.
What issues are to be considered when designing
During any design process, different problems or issues might arise, graphic designers must know some of them and know how to handle them.
- Bad Lines in the Logo – Within a logo artwork, every line or transition must be smooth, if it looks odd, removes it. If it has a simile bad curve, then remove it
- Improper alignment – don’t because of trying something new creates misalignment issues with your logo elements. You don’t want your font or circles to be a weird offset from the main elements.
- Missing font – When designing, you need to put the client in perspective, the font used for his or her logo doesn’t use the default fonts (custom fonts, font subscription) that come with certain design software. Therefore, you make sure you put the font file with the logo file to avoid such issues.
- Wrong file format – Depending on the medium that the logo is going to be used, it often safe to design for vector and raster. This would help avoid any unnecessary loss of quality.
At the end of the day, it is important to understand that logo design is more than just the pen tool or trace tool, it is about the background work and dealing with issues that can arise as well.
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